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BUS 2040 Introduction to Luxury
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/3/24 - 12/21/24
BUS 2040 Introduction to Luxury
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 2040
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Business
DESCRIPTION
The course is designed to help students develop a deeper and more nuanced understanding of the market for luxury goods and services. It gives students the knowledge and skills to tackle the very specific luxury industry from an holistic viewpoint. Through the lectures the students will also be able to understand the unique consumer behavior at in the luxury market and the influence to the branding strategy. Eventually this set of courses set the settings that are indispensable to understand the domain of Luxury that is undergoing profound changes.